Marketing for future
Hi, everyone, I am back!!
As I mentioned on my Facebook page and Twitter that I had a chance to attend TV and Multi Screens Workshop at the Apps World event 2013 in London last week. The Workshop was covered all topics about TV and Multi Screens by divided the workshop into 5 sessions. ( Opportunities, Marketing and Advertising, UI, Strategies and content discovery)
Basically, the event is about discussing around the TV application and Multi Screens’ strategies by speakers who are professional in the field of questions or topics.
For example, Mr. Roux Joubert, Acting General Manager and Programmes and On-demand from BBC, Mr. Gareth Capon,Product Development Director from BskyB or Mr. Rick Liebling, Directer, Creative Culturalist from Y&R advertising, NY
After the event’s host opened the event, then the critical discussion were begun!!
“Should the client develop a TV app?” this is the first questions that was asked.
What do you think? There are many answers come up, right?, but they answered in just four aspects. They are thinking of
But, how can you marketing your apps? This question is very difficult to answer, right? But, not for them. They answered in three simply steps with one trick which are
by using USER JOURNEY to target them!!
They also mentioned that the creator must think of
These are just a start of the workshop. There are more interesting and impact-able topics.
Don’t worry, I will blogging about them for sure, I promise!! So “STAY TUNE” everyone!!
Better to contact with me by Linkedin
See you next timeee^^